my recent projects
This page is making the transition into awesomeness. Be patient, these things take time.
content strategy |
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The Safety Authority regulates electrical, gas and boiler contractors by granting permits and inspecting work. Their new website addresses customer needs with clear, navigable paths to common tasks. Since soft launch in May the site has seen 1,000 additional unique visitors. |
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| British Columbians can only buy car insurance from a single government organization. ICBC’s unwieldy website meant that calls to customer service were high and important information was hard to find. My writing transformed complex processes into easy-to-follow steps and underpinned the site with an approachable tone. |
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| Hippies buy their pet food from Tisol. The organic, holistic food has a strong following and their website restructure helps these dedicated customers browse products and seek advice. Since rebranding Tisol have opened 2 more stores and in-store sales have increased by 10%. |
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web copywriting |
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| Producing optimised copy for the world’s number two retailer inflated my ego and gave them the power to feature high-revenue products in search results. |  |
