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	<title>[anna cook] copy &#38; content strategy</title>
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	<link>http://annacook.wordpress.com</link>
	<description>Tips for eradicating web crapness. And some other stuff too.</description>
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		<title>[anna cook] copy &#38; content strategy</title>
		<link>http://annacook.wordpress.com</link>
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		<item>
		<title>To survive, content needs context</title>
		<link>http://annacook.wordpress.com/2012/01/03/to-survive-content-needs-context/</link>
		<comments>http://annacook.wordpress.com/2012/01/03/to-survive-content-needs-context/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 22:01:13 +0000</pubDate>
		<dc:creator>annacook</dc:creator>
				<category><![CDATA[contentstrategy]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://annacook.wordpress.com/?p=376</guid>
		<description><![CDATA[This chap was talking about context and content in 2009. Catch up, yo. Content is one part of a two part problem for marketers. The other is context. Context is about relevance, accuracy and timeliness. It’s about communicating the right &#8230; <a href="http://annacook.wordpress.com/2012/01/03/to-survive-content-needs-context/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=annacook.wordpress.com&amp;blog=1748908&amp;post=376&amp;subd=annacook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://annacook.wordpress.com/2012/01/03/to-survive-content-needs-context/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">annacook</media:title>
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		<item>
		<title>Benefits are dead, long live the features</title>
		<link>http://annacook.wordpress.com/2011/09/15/benefits-are-dead-long-live-the-features/</link>
		<comments>http://annacook.wordpress.com/2011/09/15/benefits-are-dead-long-live-the-features/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 15:28:50 +0000</pubDate>
		<dc:creator>annacook</dc:creator>
				<category><![CDATA[copy]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://annacook.wordpress.com/?p=362</guid>
		<description><![CDATA[For those of you that don’t use your language skills to manipulate delicate minds, features and benefits is a technique used to describe products. Features describe its attributes and benefits demonstrate how it will change the life of the soon-to-be &#8230; <a href="http://annacook.wordpress.com/2011/09/15/benefits-are-dead-long-live-the-features/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=annacook.wordpress.com&amp;blog=1748908&amp;post=362&amp;subd=annacook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://annacook.wordpress.com/2011/09/15/benefits-are-dead-long-live-the-features/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">annacook</media:title>
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			<media:title type="html">Welly features and benefits</media:title>
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	</item>
		<item>
		<title>Choose usability before SEO</title>
		<link>http://annacook.wordpress.com/2010/12/06/choose-usability-before-seo/</link>
		<comments>http://annacook.wordpress.com/2010/12/06/choose-usability-before-seo/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 19:18:52 +0000</pubDate>
		<dc:creator>annacook</dc:creator>
				<category><![CDATA[technical writing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[webcopy]]></category>

		<guid isPermaLink="false">http://annacook.wordpress.com/?p=289</guid>
		<description><![CDATA[Before you get all SEO’d out of your eyeballs think about how new visitors will experience your site. Fixing usability problems also helps SEO: Keep links out of body copy Readers can only fully process a sentence once they’ve reached &#8230; <a href="http://annacook.wordpress.com/2010/12/06/choose-usability-before-seo/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=annacook.wordpress.com&amp;blog=1748908&amp;post=289&amp;subd=annacook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">annacook</media:title>
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			<media:title type="html">Usability Eric</media:title>
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		<item>
		<title>Why content is the new copy</title>
		<link>http://annacook.wordpress.com/2010/09/15/why-content-is-the-new-copy/</link>
		<comments>http://annacook.wordpress.com/2010/09/15/why-content-is-the-new-copy/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 07:43:45 +0000</pubDate>
		<dc:creator>annacook</dc:creator>
				<category><![CDATA[contentstrategy]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[webcopy]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://annacook.wordpress.com/?p=273</guid>
		<description><![CDATA[Notice how content has become the byword for stuff on a website? There’s a simple explanation; it’s the same shit sliced differently. For years digital media types have been creating new words to resell old ideas to existing clients: Moving &#8230; <a href="http://annacook.wordpress.com/2010/09/15/why-content-is-the-new-copy/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=annacook.wordpress.com&amp;blog=1748908&amp;post=273&amp;subd=annacook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://annacook.wordpress.com/2010/09/15/why-content-is-the-new-copy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">annacook</media:title>
		</media:content>

		<media:content url="http://annacook.files.wordpress.com/2010/09/yahoo-buys-associated-content-to-get-google-traffic.jpg?w=300" medium="image">
			<media:title type="html">Looking for good content</media:title>
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	</item>
		<item>
		<title>Web copy performs best underage and unadorned</title>
		<link>http://annacook.wordpress.com/2010/07/26/web-copy-performs-best-underage-and-unadorned/</link>
		<comments>http://annacook.wordpress.com/2010/07/26/web-copy-performs-best-underage-and-unadorned/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 16:02:18 +0000</pubDate>
		<dc:creator>annacook</dc:creator>
				<category><![CDATA[tips]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[readability]]></category>
		<category><![CDATA[webcopy]]></category>

		<guid isPermaLink="false">http://annacook.wordpress.com/?p=245</guid>
		<description><![CDATA[According to the Yahoo Style Guide, effective web copy should score 60 or higher on the Flesch Reading Ease Test and be targeted at those with a reading age between 11 and 14. Reading and actual age is different. Writers &#8230; <a href="http://annacook.wordpress.com/2010/07/26/web-copy-performs-best-underage-and-unadorned/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=annacook.wordpress.com&amp;blog=1748908&amp;post=245&amp;subd=annacook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://annacook.wordpress.com/2010/07/26/web-copy-performs-best-underage-and-unadorned/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">annacook</media:title>
		</media:content>

		<media:content url="http://annacook.files.wordpress.com/2010/07/confused-monkey1.jpg?w=300" medium="image">
			<media:title type="html">confused-monkey1</media:title>
		</media:content>
	</item>
		<item>
		<title>The 10 minute a day social media workout</title>
		<link>http://annacook.wordpress.com/2010/07/14/the-10-minute-a-day-social-media-workout/</link>
		<comments>http://annacook.wordpress.com/2010/07/14/the-10-minute-a-day-social-media-workout/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:19:03 +0000</pubDate>
		<dc:creator>annacook</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://annacook.wordpress.com/?p=219</guid>
		<description><![CDATA[Crap social media efforts fall into two categories: Ritalin Crash and The Corpse. Ritalin Crash fills the world with sporadic bursts of activity and The Corpse sets up a million profiles before leaving them as lifeless tokens to a long &#8230; <a href="http://annacook.wordpress.com/2010/07/14/the-10-minute-a-day-social-media-workout/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=annacook.wordpress.com&amp;blog=1748908&amp;post=219&amp;subd=annacook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://annacook.wordpress.com/2010/07/14/the-10-minute-a-day-social-media-workout/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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			<media:title type="html">annacook</media:title>
		</media:content>

		<media:content url="http://annacook.files.wordpress.com/2010/07/skinny-guy.jpg?w=188" medium="image">
			<media:title type="html">Tasty</media:title>
		</media:content>
	</item>
		<item>
		<title>Rolling down the coast</title>
		<link>http://annacook.wordpress.com/2010/04/29/rolling-down-the-coast/</link>
		<comments>http://annacook.wordpress.com/2010/04/29/rolling-down-the-coast/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 22:08:31 +0000</pubDate>
		<dc:creator>annacook</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://annacook.wordpress.com/?p=198</guid>
		<description><![CDATA[Thanks for stopping by. As you read this I&#8217;m abusing my gluteus maximus and dodging logging trucks while cycling south on the US highway 101.  I&#8217;ll be back behind a computer, working and admiring my cycling tan in July. Check &#8230; <a href="http://annacook.wordpress.com/2010/04/29/rolling-down-the-coast/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=annacook.wordpress.com&amp;blog=1748908&amp;post=198&amp;subd=annacook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">annacook</media:title>
		</media:content>
	</item>
		<item>
		<title>50 things you should know about Vancouver</title>
		<link>http://annacook.wordpress.com/2010/02/03/50-things-you-should-know-about-vancouver/</link>
		<comments>http://annacook.wordpress.com/2010/02/03/50-things-you-should-know-about-vancouver/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 22:19:15 +0000</pubDate>
		<dc:creator>annacook</dc:creator>
				<category><![CDATA[Canada]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://annacook.wordpress.com/?p=189</guid>
		<description><![CDATA[Not all people in yoga wear are heading to the studio. Or have indeed ever practiced yoga. The person you knocked that smiled and said sorry? They actually wish your children had cancer. Drivers are angry. Cyclists are angry. Pedestrians &#8230; <a href="http://annacook.wordpress.com/2010/02/03/50-things-you-should-know-about-vancouver/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=annacook.wordpress.com&amp;blog=1748908&amp;post=189&amp;subd=annacook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://annacook.wordpress.com/2010/02/03/50-things-you-should-know-about-vancouver/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">annacook</media:title>
		</media:content>

		<media:content url="http://annacook.files.wordpress.com/2010/02/994551622_b3a4e2be32_b.jpg?w=300" medium="image">
			<media:title type="html">Thanks to: http://www.flickr.com/photos/irschick/</media:title>
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	</item>
		<item>
		<title>Working alone: How to stave off the madness</title>
		<link>http://annacook.wordpress.com/2009/12/04/working-alone-how-to-stave-off-the-madness/</link>
		<comments>http://annacook.wordpress.com/2009/12/04/working-alone-how-to-stave-off-the-madness/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 21:59:18 +0000</pubDate>
		<dc:creator>annacook</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://annacook.wordpress.com/?p=181</guid>
		<description><![CDATA[Talk to people every day. Real ones. With Faces. Develop personal relationships with your clients. Don’t get caught calling them dad. Wash, dress and leave the house everyday. This is crucial to remaining part of the species. Do not watch &#8230; <a href="http://annacook.wordpress.com/2009/12/04/working-alone-how-to-stave-off-the-madness/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=annacook.wordpress.com&amp;blog=1748908&amp;post=181&amp;subd=annacook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://annacook.wordpress.com/2009/12/04/working-alone-how-to-stave-off-the-madness/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">annacook</media:title>
		</media:content>

		<media:content url="http://annacook.files.wordpress.com/2009/12/madness.jpg?w=300" medium="image">
			<media:title type="html">Bob is Mad</media:title>
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		<item>
		<title>How to put Riddims in your Riting</title>
		<link>http://annacook.wordpress.com/2009/10/25/how-to-put-riddims-in-your-riting/</link>
		<comments>http://annacook.wordpress.com/2009/10/25/how-to-put-riddims-in-your-riting/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 06:21:15 +0000</pubDate>
		<dc:creator>annacook</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://annacook.wordpress.com/?p=157</guid>
		<description><![CDATA[Sometimes copywriting is so ass simple that it makes me want to use my degree for roach paper. It only really boils down to two things – getting people to read your stuff and getting people to act on your &#8230; <a href="http://annacook.wordpress.com/2009/10/25/how-to-put-riddims-in-your-riting/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=annacook.wordpress.com&amp;blog=1748908&amp;post=157&amp;subd=annacook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://annacook.wordpress.com/2009/10/25/how-to-put-riddims-in-your-riting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">annacook</media:title>
		</media:content>

		<media:content url="http://annacook.files.wordpress.com/2009/10/bob1.jpg?w=209" medium="image">
			<media:title type="html">Bob</media:title>
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