To survive, content needs context

Posted on January 3, 2012 | 2 Comments

This chap was talking about context and content in 2009. Catch up, yo.

Content is one part of a two part problem for marketers. The other is context. Context is about relevance, accuracy and timeliness. It’s about communicating the right content to the right people at the right time. Web 2.0 means marketers need to engage with customers and build enduring relationships with them.

“Web 2.0.” Cutesy.

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2 Responses to To survive, content needs context

renepower | January 3, 2012 at 10:17 pm | Reply

Funny girl. Like the benefits post. Shame you can’t post more frequently, you might be on to something.
- annacook | January 3, 2012 at 10:24 pm | Reply
  
  Arse sufficiently kicked