Why content is the new copy

Notice how content has become the byword for stuff on a website? There’s a simple explanation; it’s the same shit sliced differently.
For years digital media types have been creating new words to resell old ideas to existing clients:

Moving forward = vague description of actually doing work.
Low hanging fruit = the least amount of work completed for the same money.
Social Media Evangelists = out of work journalists.

So ‘content’ is just expensive copy?

No. Content describes all the elements that make a website worth looking at. It’s design that doesn’t make your eyes bleed, copy that gives direction and usability that’s, well, useable. Content is a word that describes all these elements working together to form a cohesive message. We’ve just started using it more openly because we think you’re ready for it, dear.

Knowing when copy is actually content

The best web experiences go unnoticed. But you’re not here because the internet is looking great these days so, if you want to spot a website that’s worth stealing, look out for a few signs:

• Information is organised logically
• Nothing is out of date or broken
• Content appears that relates to your previous clicks and searches
• The brand message is the same across elements
• It’s clear what this company or product does

If you want examples of good content strategy, look in your bookmarks. Here you’ll find sites enacting what they know about their audience and maintaining interest for long enough to flog you stuff you probably don’t need.